As the art director I developed the overall style of Rainbow Shops Fall 2020 campaign. From concept to completion, I ensured that the work articulates Rainbow Shops brand—both strategically and graphically. During the shoot, I direct the photographer and crew to ensure the team gets “the shot.” I also conceptualized, and filmed video assets along side social media director on our first tiktok/reels for the brand. I lead the post production, and designed all assets touching on Homepages, Social Media, and Digital Marketing..
Video Stats - Tikok: 800 views / Instagram: 29k Views
Video Stats - Tikok: 66k views / Instagram: 84k views
Video Stats - Tikok: 800 views / Instagram: 20k views