I’m Natalie Alarcon, an Art Director with over 14 years of experience in the retail industry. I’ve worked across graphic design, digital marketing, email campaigns, homepages, print, and in-store signage. In my leadership role, I focus on digital marketing and strategy while guiding a team of designers, directing photoshoots, and occasionally video projects. What excites me most is staying connected to the creative process, collaborating with others, and seeing ideas come to life.
I’m based in Philadelphia and work remotely. I make regular trips to New York for projects and, of course, the food. After seven years in Brooklyn, it feels like my second home.
Outside of work, I love photography, crochet, and craft projects that spark new ideas and keep me inspired.
